Right Time & Place

Thursday, May 22, 2008


The other night I was stuck at the Newark Airport (the most beautiful place on earth).  To kill time, I bought the world’s worst latte - but all was not for nought as the sleeve was one of the best examples of contextual advertising I’d ever seen.

So much so, that I kept the sleeve and scanned it.  I don’t even smoke but the ad definitely caught my attention.  Right time, right place for the ad.

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