My Adidas

 

I was just flipping through an old issue of De:Bug (I’m 10 months behind in my reading) and there was a fascinating ad for Adidas.  Apparently it was a campaign that ran in Berlin in March, 2006.


First they put up a blank sheet with a Da Vinci quote (“For those colours which you wish to be beautiful, always first prepare a pure white ground.”):


Then they would wait a few weeks for graffiti artists to ad tags, etc.:


Then they would come back and put up an outline of their shoe over the graffiti:


End result, a creative, pseudo-free ad.  Check out a full range of photos courtesy of Being Hunted.

 

Tuesday, January 23, 2007

 
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