Apples and Other Fruits


I saw the above image in a recent BCG publication called “Convergence 2.0” (warning: PDF link).  I thought it was interesting as it shows just how hard Apple works to sell iPods: they don’t make any money off of the music store ($14 covers their costs and affords a slim profit), but they make a killing off of iPod hardware.  I’d always heard this and it’s interesting to see the numbers to back it up.

Sunday, June 3, 2007

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