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	<title>Random Dispatches &#187; payments</title>
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	<description>A snapshot of what was going through my mind when I clicked "publish"</description>
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		<title>What I Hope Will be in the Apple Tablet</title>
		<link>http://lindsayrgwatt.com/blog/2010/01/what-i-hope-will-be-in-the-apple-tablet/</link>
		<comments>http://lindsayrgwatt.com/blog/2010/01/what-i-hope-will-be-in-the-apple-tablet/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 17:04:43 +0000</pubDate>
		<dc:creator>lindsayrgwatt</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[payments]]></category>
		<category><![CDATA[speculation]]></category>
		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://lindsayrgwatt.com/blog/?p=1011</guid>
		<description><![CDATA[It&#8217;s official.  Apple&#8217;s releasing something next week; maybe the table computer that&#8217;s going to revolutionize everything.  Lots of people have speculated as to what&#8217;s going to be in it.  A lot of people expect that it might save journalism and media.
Let&#8217;s speculate about how it might save journalism (or your industry of choice).  It&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s official.  <a href="http://bits.blogs.nytimes.com/2010/01/18/apple-sends-out-invitations-for-a-product-unveiling/">Apple&#8217;s releasing something next week</a>; maybe the table computer that&#8217;s going to revolutionize everything.  Lots of people have <a href="http://www.patentlyapple.com/patently-apple/2010/01/apple-the-tablet-prophecies.html">speculated as to what&#8217;s going to be in it</a>.  A lot of people expect that it <a href="http://www.nytimes.com/2010/01/04/business/media/04carr.html?ref=todayspaper">might save journalism and media</a>.</p>
<p>Let&#8217;s speculate about how it might save journalism (or your industry of choice).  It&#8217;s going to have to provide a great experience that&#8217;s fundamentally different from how it works today (check out this <a href="http://www.edibleapple.com/time-releases-mockup-video-depicting-how-sports-illustrated-would-appear-on-an-apple-tablet/">Sports Illustrated mock</a> for one hypothesis).  However, I think it&#8217;s going to have to make it really easy to pay for this content, too.  Ads alone aren&#8217;t keeping these folks in business, so a new format alone (which is just more ad inventory) isn&#8217;t going to be enough.</p>
<p>So what could this mean?  Well, imagine a monthly subscription to all New York Times content &#8211; across your tablet, iPhone and the web &#8211; with the <a href="http://www.readwriteweb.com/archives/new_york_times_confirms_pay_model_for_2011.php?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+readwriteweb+(ReadWriteWeb)">first 100 articles or so free</a>.</p>
<p>Similarly, right now it&#8217;s tough to do subscriptions for an iPhone app.  You have to put the app in the store and then the subscription occurs within the app (e.g., it s<a href="http://gizmodo.com/5297473/app-store-subscriptions-mean-more-expensive-hopefully-better-iphone-apps">ells for $0.99 in the store but then it&#8217;s $9.99/month within the app to use it</a>).  I&#8217;m hoping that with the tablet, Apple will continue switching the store to allow transparent per month pricing at the time of purchase, with a free trial.</p>
<p>Ideally, two things come out of the tablet:</p>
<ol>
<li>New ways to convince users to subscribe to content.  Ideally, providing a ubiquitous payment system that works across all digital channels</li>
<li>An improvement to subscription pricing in the iTunes store</li>
</ol>
<p>These sound totally banal, but if this happens it will suddenly be financially viable for a whole new type of software to be developed for the iPhone.  Apple can build its mobile lead and really revolutionize a lot more than just journalism.</p>
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