That's a Lot of Paper
That's a Lot of Paper
I was reading Core77's design blog the other day and they linked to this article.
It's from the Cincinnati Enquirer mentioning local excitement over the
prospect of an IKEA coming. While I was quite excited about the
prospect of tastefully-designed interiors coming to the Midwest, I was
a little more interested in another fact: the articled mentioned that
IKEA's catalogue is the world's highest distribution annual free
publication - with 175 million copies.
Wow-that's
a lot of paper, but just how much? My estimate: imagine a forest
half the size of Manhattan being cut down every year to print that
catalogue.
Here's how you get there:
1) Conservatree
estimates that a tree can produce 8,333.3 sheets of copy paper, and the
paper likely used in the catalogue (mechanical/groundwood) gets twice
that.
2) Apparently the last catalog was 370 pages.
3) Forests have a tree density of ~300-1100 trees/hectare. Let's be generous and give IKEA 800 trees/hectare.
A couple of conversions and you end up with 48.56 square kilometers of trees. In comparison, Manhattan is 87.46 square kilometers. That's a whole lot of trees...
Thursday, October 4, 2007